RICHMOND — The Virginia Department of Motor Vehicles (DMV) launched a new video series using humor to promote safe driving.
The “Safe Driving is Something We Can All Live With” series debuted recently on social media, streaming services, cable television and video-equipped gas station pumps across the Commonwealth. The videos can also be viewed on DMV’s YouTube page.
The concept is to compare outrageous behaviors people would not combine — such as texting in the ring during an MMA fight — with behind-the-wheel activities people undertake every day, like texting while driving.
Topics covered include speed, drunk driving, distracted driving prevention and seat belt safety.
“We wanted these videos to be funny to get people’s attention, but the underlying message is very serious,” said Acting DMV Commissioner Linda Ford, the Governor’s Highway Safety Representative. “Crash deaths continue to rise on our roadways. Each of us can help change that by being a safe driver every time we get behind the wheel.”
The DMV notes so far this year, 518 people have been killed in crashes on Virginia roadways.
The videos were produced by NDP and Tilt Creative+Production in Richmond.