WILLIAMSBURG — Apex Physical Therapy and Movement Center has partnered up with The Virginia Beer Co. (VBC) to create and sell a beer in which the proceeds will be donated towards an organization dedicated to supporting those who live with Parkinson’s’ Disease.
Apex named the beer “PunchD,” which is a small nod to its Rock Steady boxing gym. The gym is essentially an exercise program for patients to maintain health and fight back against Parkinson’s. According to Apex’s Co-Owner Kelly Brubaker, the program is approaching 70 local members.
“We partnered with Virginia Beer Company to collaborate on a beer that will be released to benefit the Virginia chapter of the American Parkinson’s Disease Association (APDA), which is a big charity that we support here with what we do as a physical therapy clinic,” Brubaker said in an interview with WYDaily.
PunchD is the second charity beer that Apex has partnered with VBC for. Last September, the partnership released another tropical punch-inspired beer. However, both Apex and VBC decided to move the charity beer event to April because it is Parkinson’s Awareness Month.
“This year it’s rainbow sherbet-inspired, it doesn’t have the sherbet in it but it’s a light ale kind of sweet, kind of tart, but it has orange, raspberry, lime zest, vanilla, and milk sugar,” Brubaker said.
“It’s more so just about bringing awareness to the disease, and to the support of the Virginia chapter of the APDA,” Brukbaker added. “All the funds stay local to support Parkinson’s patients here in our area. It’s about just letting everybody know what we do and who we are, and how it can help.”
The VBC taproom will donate 20 percent of its sales on Saturday to the Virginia APDA and then Apex plans to match that donation.
The beer will go on sale at VBC on April 23 at 12 a.m.
“They will have it in cans for sale at the taproom and also obviously in kegs on tap to drink there,” said Brubaker. “So, it will kind of kick off with a big release party they call it, and there will be a band. The music starts at 4 p.m.”
For more information on the charity beer event, please visit the Facebook event page.
