HAMPTON ROADS — Drive Safe Hampton Roads (DSHR) is sponsoring 757 Sober Ride for Super Bowl Sunday from 7 p.m. on Sunday, Feb. 11 until 1 a.m. on Monday, Feb. 12. to alcohol-impaired drivers throughout Hampton Roads.
“It is critical that anyone heading out to a bar or party to plan for a sober driver to see them home safely,” said Jonathan Turner, 757 Sober Ride Chairperson. “If you have a bowl party on your calendar, make smart choices and plan out how you’re going to get home safely once the celebration ends. Driving drunk is deadly, and no one should ever take that risk.”
During the designated six-hour period, area residents age 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the 757 Sober Ride code in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home. The code will only work if used during the above-stated period for rides originating from or having a destination within Hampton Roads.
DSHR’s Super Bowl Sunday 757 Sober Ride promo code will be posted at 7 p.m. on Sunday, Feb. 11, at DriveSafeHR.org/757-
Keri Douglas, President, Drive Safe Hampton Roads recommends, “If you are the designated driver, commit to 100% sobriety to keep you and your friends safe. If you see an impaired driver on the road, contact local law enforcement immediately. Doing so could save your life, your passengers, and others on the road. And, if you have a friend who is about to drive impaired, take away their keys and help them make arrangements to get them home safely — it will be the greatest gift you ever give them. We want everyone to enjoy the fun, no matter which team you root for!”
Drive Safe Hampton Roads (DSHR) is a non-profit regional coalition whose mission is to improve highway safety, and reduce injuries and deaths from vehicle crashes. Supporters of the 2024 757 Sober Ride campaign include the Christopher King Foundation and the Virginia DMV.
