HAMPTON ROADS — Drive Safe Hampton Roads (DSHR) is sponsoring 757 Sober Ride
, offering free or reduced-fare rides for drivers using alcohol during Memorial Day weekend.
The 14 weeks from Memorial Day to Labor Day have earned the grim title of the 100 Deadliest Days according to DSHR.
The free or reduced-fare rides are being offered to drivers in Hampton Roads from 4 p.m. on Sunday, May 28 until 4 a.m. on Tuesday, May 30.
During the thirty-six hour period, area residents age 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the 757 Sober Ride code in the app’s “Payment” tab under the “Add Lyft Pass” option to receive their no-cost (up to $15) safe transportation home. The DSHR 2023 Memorial Day Weekend 757 Sober Ride promo code will be posted
at 3 p.m. on Sunday, May 28.
The code can only be used during the above-stated period for rides originating from or having a destination within Hampton Roads, are subject to Lyft’s Terms of Service and valid for new and existing Lyft users while supplies last.
“As you head out around the Memorial Day holiday, you’ll likely see more law enforcement on the roads. Drunk drivers face jail time when they’re caught, and the financial impact is devastating. On average, a DUI can set you back $10,000 in attorney’s fees, fines, court costs, lost time at work, higher insurance rates, car towing, and more. Remember, Friends Don’t Let Friends Drive Drunk. If you plan to drink, please don’t drive. Be smart, plan ahead, and use 757 Sober Ride to get home safely. The life you save may be your own, or someone you love.” said Jonathan Turner, 757 Sober Ride Chairperson.
According to the National Highway Traffic Safety Administration (NHTSA), in 2020, 11,654 people died in alcohol-impaired driving traffic deaths —‚ a 14% increase from 2019. In an effort to reduce injuries and fatalities in Hampton Roads, DSHR said it partners with Lyft to promote the 757 Sober Ride campaign for rides starting and/or ending in Hampton Roads.