Sunday, April 14, 2024

Guten tag from Williamsburg: Region’s breweries, resorts welcome German visitors

With the increase in spending and visitation, businesses in the Historic Triangle are planning to capitalize on the predicted continuous growth. (Adrienne Berard/WYDaily)

Williamsburg’s breweries and five-star resorts and rich history have put it on the map as a desirable tourist destination for German travelers.

In an effort to encourage travelers from Germany — the second-largest European market for tourism to Virginia — Gov. Terry McAuliffe has announced two new themed tours, both of which will stop in Williamsburg, according to a governor’s office news release.

The travel packages are the result of a partnership with German tour company CANUSA TOURISTIK, United Airlines, and the Metropolitan Washington Airports Authority, the release said.

“With six nonstop daily flights from Germany to Virginia’s Dulles International Airport, access to Virginia is easier than ever before,” McAuliffe said in the release.

Spending by German visitors increased by more than $66 million in 2015, according to the release. In 2016, Virginia and the national capital region attracted nine percent of all German visitors to the United States.

With the increase in spending and visitation, businesses in the Historic Triangle are planning to capitalize on the predicted continuous growth. Tours will look not only at the rich history of the area, but also the history of a common interest: beer.

Visitors can now use a “Pub Guide” — an eight-day craft beer tour — to explore the history of beer in the region, stretching from Fredericksburg to Williamsburg.

With a 400-year history, the beer connoisseur can experience malt and hops unlike anywhere else because of the background of the region’s industry, the release said.

As Jamestown is the first permanent settlement of the colonies, the area is home to the beginnings of Virginia brewing, and tourists will be able to see first-hand the ruins of Virginia’s first brewery, the release said.

Virginia beer is unique because of the region’s natural resources.

According to the National Parks Service, when beer was first made in Jamestown, the colonists found the process to be difficult because hops were not natively grown in Virginia. This resulted in a mixture of barley and water, which later turned into a specific Virginia-flavored beer as the colonists used spices from the natives to create a better taste, the parks service said.

The new partnership hopes to continue increasing German visitors to the region by also offering a luxury tour, the release said.

The tour will take visitors through five-star resorts, golf courses, more than 280 wineries, and eight oyster regions. Stops on the tour include Thomas Jefferson’s home, Monticello, Charlottesville and Richmond.

In Williamsburg, the luxury tour will focus on local nature, horseback riding, and the spas at the Kingsmill Resort.

The two new travel packages will be introduced and available for booking in spring 2018.

“Our luxury offerings and booming craft beer scene are just two of the highlights that continue to put Virginia on the map for overseas travelers,” Haymore said.

Alexa Doiron
Alexa Doiron
Alexa Doiron is a multimedia reporter for WYDaily. She graduated from Roanoke College and is currently working on a master’s degree in English at Virginia Commonwealth University. Alexa was born and raised in Williamsburg and enjoys writing stories about local flair. She began her career in journalism at the Warhill High School newspaper and, eight years later, still loves it. After working as a news editor in Blacksburg, Va., Alexa missed Williamsburg and decided to come back home. In her free time, she enjoys reading Jane Austen and playing with her puppy, Poe. Alexa can be reached at

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