W&M Exceeds Fundraising Goals for One Tribe One Day

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William & Mary exceeded this year's goal for the One Tribe One Day annual fundraiser by more than 3,000 donors. (Graphic courtesy William & Mary)
William & Mary exceeded this year’s goal for the One Tribe One Day annual fundraiser by more than 3,000 donors. (Graphic courtesy College of William & Mary)

The College of William & Mary raised nearly $2.2 million from more than 10,000 donors worldwide last week during its third annual One Tribe One Day fundraiser.

The number of donors exceeded its goal of 7,000 donors, making it the largest number of donors for the event to date. More than 1,900 were first-time donors.

The 24-hour fundraiser, which aimed to motivate current students, alumni and supporters across the globe to donate, helped fuel the university’s For the Bold fundraising initiative to support the school, which has a goal of raising $1 billion by 2020 and achieving a 40 percent alumni participation rate.

A goal to reach 30 percent participation by June has also been set, raising the total from about 27 percent. With about 63,000 undergraduate alumni, raising the participation rate a percentage point would require donations from 630 alumni.

During this year’s One Tribe One Day, William & Mary’s schools and units competed against each other for the most participating donors – a first for the fundraiser.

Arts & Sciences received the top prize and was awarded $25,000. Athletics and Student Affairs took second and third, respectively, winning $15,000 and $10,000.

For more results, click here.

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