W&M to Host 24-Hour Giving Day to Support For The Bold Campaign

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Taylor Reveley, President of the College of William & Mary, and Sue Gerdelman, a member of the William & Mary Board of Visitors. (Caroline Nutter / The Flat Hat)
Taylor Reveley, President of the College of William & Mary, and Sue Gerdelman, a member of the William & Mary Board of Visitors. (Caroline Nutter/The Flat Hat)

The College of William & Mary will give its For the Bold campaign a shot of adrenaline April 19 when it holds a 24-hour fundraising event.

This is the third year of the One Tribe One Day giving event, which aims to motivate current students, alumni and supporters of the college to donate to the For the Bold campaign no matter where they are.

The college has set a 7,000 donor goal for this year’s One Tribe One Day.

For the first time, William & Mary’s schools and units will compete against each other for the most participating donors. The top three schools or units will receive an additional $25,000, $15,000 or $10,000, respectively.

According to December 2015 numbers, For the Bold: The Campaign for William and Mary, has reached $550 million toward its $1 billion goal.  The campaign had raised $532 million by the start of its Oct. 22 campaign, surpassing the final total of the College of William and Mary’s largest previous fundraising campaign.

Now four months into the campaign, the college is actively working to reach their campaign goal by its 2020 finish.

For the Bold’s goal includes more than attaining a billion dollars; the college also seeks to achieve a 40 percent alumni participation rate. By the end of fiscal 2016 on June 30, the college aims to raise this statistic from 27.1 percent to 30 percent. With about 63,000 undergraduate alumni, raising the participation rate a percentage point would require donations from 630 alumni.

According to Assistant Vice President for Lifetime Philanthropic Engagement and Annual Giving Dan Frezza, as the alumni participation rate increases, the college must be more innovative to reach new donors. He said that one key component of that is the Class Ambassador model, where volunteers reach out to 10 of their classmates and encourage them to give to the College.

“It gives an opportunity for volunteers to come back to the College to learn about philanthropy, learn about the impact of philanthropy, build the tools and conversation to carry on that conversation to their classmates and see the impact come full circle when those classmates make gifts,” Frezza said.

Frezza noted what is most important is building a culture of sustainable giving.

According to Vice President for University Advancement Matthew Lambert, the college has already recruited more than 600 volunteers to serve as class ambassadors and seeks to reach 1,000 by the end of the fiscal year on June 30.

“That’s pretty innovative,” Lambert said. “If you look around the country right now there’s only a very small amount of places that have anything like that and really the places like that that are most successful are Princeton and Dartmouth.”

The college also aims to recruit some of its closest scholars to donate — current students.

The class of 2016 is currently at a 40.6 percent participation rate, which means the college is right on track to raise the figure to 70 percent by June 30, Lambert said. The college also seeks to raise freshman, sophomore and junior class giving to 25 percent. Right now, about 10 percent of students in each class have donated.

In a Feb. 26 campaign release to students, College President Taylor Reveley discussed the need for philanthropy, noting that a low student to faculty ratio, emphasis on undergraduate research and small student body provides for an expensive model.

“The bottom line is we cannot maintain our current quality much less continue to move forward without ever growing philanthropic support,” Reveley said.

As part of One Tribe One Day challenge April 19, a carnival organized by Students for University of Advancement will be held on the Sunken Garden.

The next quarterly release of For the Bold numbers will be available early April.