Life Is Good Store Coming to New Town

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The Life Is Good store will be located in New Town in between The BeadTender and Nautical Dog (Elizabeth Hornsby/WYDaily)
The Life Is Good store will be located in New Town in between The BeadTender and Nautical Dog (Elizabeth Hornsby/WYDaily)

New Town is getting a new addition with the upcoming opening of a Life Is Good store in the retail space across from Barnes & Noble.

Life Is Good is a lifestyle brand featuring T-shirts, sleepwear, hats, mugs and more with “powerful and witty messages of optimism,” according to a recent press release from Waters & Bridgman Marketing Solutions.

Area businesspeople Nick and Tina Crowe are the owners of the newest franchise in the Life Is Good family, which boasts about 50 independently owned and operated stores nationwide,

Nick Crowe spent 10 years in the U.S. Air Force and 15 in the corporate world of IT and project management, and Tina, his wife, grew up in Williamsburg and has a background in marketing and administration.

The Crowes were both “so inspired by the positive, optimistic message that Life Is Good espouses, they decided they had to be a part of it,” the release went on to say.

“Each owner is socially conscious and committed to the LIG mission, which includes giving back to the community,” Tina said in the release. “In addition, 10% of all purchases go directly to the LIG Kids Foundation.”

Nick and Tina anticipate the store will be ready to open sometime in May, with a soft launch to precede an official grand opening later in the month.

The store will occupy about 1,600 square feet of retail space among the New Town Shops on Main between The BeadTender and Nautical Dog.

“We’re thrilled to add Life Is Good to our already strong mix of retail stores and restaurants,” said Kelly Voss of Developers Realty Corporation, which manages the New Town Shops on Main. “We couldn’t ask for a more positive enterprise, and I know their message of hope and optimism is sure to resonate strongly throughout our community.”