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A local business in the City of Williamsburg is choosing to go against the grain for this year’s Black Friday festivities.
While millions of Americans wait in line trying to snag products at discount prices, employees at Quirks of Art are choosing to give back on what they are calling Sparkle Friday.
Instead of trying to compete with the sales offered by big-box department stores, Quirks of Art is choosing to give back to the community.
At the center of Sparkle Friday is the Feed Our Future food drive, which seeks to collect non-perishable “lunch box”-ready food items. Food collected will serve 117 local schoolchildren who live in food-insecure households as a part of the Backpack Food Program.
The program provides backpacks filled with nutritious, easy-to-prepare and non-perishable food for students who are at risk for hunger when free or reduced-price school lunches are not available. The backpacks are discreetly distributed to at-risk students prior to a weekend or holiday vacation.
“We hope to knock it out of the park and get a lot of food items,” Quirks of Art Gallery Manager Kendra Law said. “Sending [children] home with a big lot of food to get them through winter break is very important.”
A food collection box will sit outside Quirks of Art all day Friday for anyone wanting to donate. Additionally, the store will open from 6 to 9 p.m. so customers can stop in and cap their day with some hot cider.
In addition to the food drive, Quirks of Art employees also plan to deliver flowers to patients at Hospice House, provide cupcakes to firefighters and other first responders, make donations to Toys for Tots and engage in general random acts of kindness.
For Law and her other Quirks of Art coworkers, doing something positive for others seemed like the most appropriate way to spend the holidays.
“This was just the way we thought would best to spend our time and resources on that day,” Law said. “Our customers will have been up early [on Black Friday], and we want to make a stand that it doesn’t have to be that way. You can enjoy the start of the holiday season in a way that’s meaningful.”
For more information about Quirk of Art’s Sparkle Friday, click here.