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Search filters, videos and trip ideas are just some of the features of the newly redesigned Greater Williamsburg tourism website, which launched last week.
This is the first time the website, www.visitwilliamsburg.com, has been updated in 10 years, said Corrina Ferguson, director of the Williamsburg Area Destination Marketing Committee, which devises campaigns to promote overnight vacationing within the Williamsburg area.
“The old version, it was a good website. We just felt it had gotten to the point where it needed to change because consumer behaviors had changed,” Ferguson said.
WADMC announced a request for proposals to develop the new website last year and awarded a $193,000 contract to Miles Media this past February. Ferguson said the goal of the redesign was “serve up” great imagery and content to “inspire [visitors] to consider Williamsburg as their vacation destination.”
“In the long run it’s a worthwhile investment to have the best possible platform we can to tell Williamsburg’s story,” Ferguson said.
She said the functionality of the old design was linear, making it difficult to find exactly what visitors wanted without digging deep into the website. The new site is more fluid and offers features like search filters that make it easy to quickly find lodgings that meet a family’s specifications, Ferguson said.
“I think these search filters are incredibly robust and really allow the consumer to be served up their information,” she said. “At the end of the day that’s what it’s all about, making sure the consumer finds what they want so they want to come vacation here.”
The redesigned website debuted Nov. 12, but Ferguson said they are still making tweaks and will review the site’s analytics to make future adjustments.