New Town Bridal Boutique Announces Closing

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The Inspired Bride is holding a going out of business sale. (Ty Hodges/WYDaily)
The Inspired Bride is holding a going out of business sale. (Ty Hodges/WYDaily)

After serving brides in Williamsburg for nearly three years, owners of The Inspired Bride in New Town announced the dress shop will close.

Owner Jamie Harms said the closing had nothing to do with business success, saying the location was “a good success.”

Rather, the closing of the store came down to personal disagreements between Harms and her co-owner and ex-husband Chuck McLean.

Before closing their doors permanently, Harms and Manager Susan Sander will continue to take care of the brides who currently have outstanding orders with the store.

Harms said she and Sander personally called every current customer of the store and informed them of the store’s impending closing. Even if it might be difficult, Harms does not want to see any bride left in the dark leading up to their big day.

“I’m not taking any more orders, but we’re working to finish up the ones we have,” Harms said. “They’re going to be taken care of. No one is being left out. [Our closing is] very controlled and we’re going to take care of our brides.”

While Harms does not have a firm closing date, she said she will run the store with its normal hours through the end of October. Harms will be in the store for shorter hours to help complete orders through November, December and January.

Even though Harms is not taking new orders, brides or bridesmaids in the market for dresses and accessories can take advantage of significant discounts during a going out of business sale.

“All the bridal gowns are 50 percent off,” Harms said. “Formal wear, bridesmaid dresses and mother of the bride dresses are 80 percent off, and then accessories are 50 percent off.”

Going out of business is not normally a pleasant experience for business owners, but Harms has enjoyed seeing brides-to-be get great deals on dresses.

“It’s kind of been fun to watch people get good deals,” she said.