WYDaily.com is your source for free news and information in Williamsburg, James City & York Counties.
Speedway Media Group LLC has purchased WXTG-AM 1490 and will operate the station from its new studio located at Langley Speedway in Hampton.
“Speedway Media Group, through AM 1490, is excited to embark upon this new and unique opportunity to use America’s favorite music to help promote one of America’s favorite sports,” said Mendy Hall, president of SMG. “We’ve been thinking for several years about the opportunity to merge radio and racing, and we feel this is the perfect partnership.”
Speedway bought the station from Local Voice Media, parent company of WYDaily.com.
The station will broadcast country music and racing with plans to incorporate local programming that takes advantage of the station’s proximity to Langley Speedway.
Boasting the only radio station in America that broadcasts from a NASCAR track, Langley Speedway owner Bill Mullis sees opportunities for cross-promotion of his speedway and 1490 The Outlaw.
“The station will help expose and publicize our drivers and our teams and, to a great extent, our sponsorship partners,” he said. “It’s vitally important that we do whatever we can to educate the general public about our competitors and sponsors and racing at Langley. Having an on-site radio station will help us.”
Langley Speedway general manager Chuck Hall said the station will air country music morning radio show “Imus in the Morning,” shows from the Motor Racing Network and the Performance Racing Network, as well as races from the Camping World Truck Series and NASCAR Infinity Series races.
In addition to the syndicated racing programming, Hall said the station will also host a live show every Saturday from 3 to 6:30 p.m. before the racing action gets underway at Langley Speedway.
“The biggest thing is that 1490 The Outlaw can cross-promote with Langley, and that’s good for everyone – the station, the track, our sponsors and the drivers and teams,” Hall said. “During an average week, we expect to interview dozens of drivers and teams, giving them unprecedented exposure. This is truly a win-win for everyone who loves country music and stock car racing.”
Beyond racing programming, the station is also expected to broadcast Bay Rivers District and Peninsula District football, as well as Washington Redskins football games.