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A local nonprofit that works to preserve historically and environmentally significant lands in the area has changed its name to better reflect its growing footprint in Southeastern Virginia.
The Williamsburg Land Conservancy is now known as the Historic Virginia Land Conservancy. The nonprofit has conservation easements — a zoning tool that bars most forms of development on a parcel — on land throughout the Historic Triangle. It also has easements on lands as far as King William County and Suffolk.
“If we want to work with landowners that are in areas outside of Williamsburg, we needed to have a better identity to showcase that we were not just Williamsburg,” said Caren Schumacher, the nonprofit’s executive director.
As part of the rebranding, Howell Creative Group designed a new logo for the conservancy.
“The new logo has been created to more appropriately reflect our mission, growth/expansion, and the water and quality of life we strive to protect,” Travis Crayosky, the chairman of the conservancy’s board, said in a news release. “Our Board is excited about the change that better reflects who the Conservancy is today.”
The name change was announced at a Thursday night celebration for the conservancy at the Williamsburg Winery. The group also announced it has started an endowment thanks to a $50,000 gift from an anonymous couple.
Schumacher said an endowment is a positive development for any nonprofit, as it can help raise revenue through investments.
The conservancy, which began in 1990 as the Historic Rivers Land Conservancy, has conservation easements on properties throughout the Historic Triangle, including James City County’s Mainland Farm, the Williamsburg Winery, Greenswamp Farm and the Curtis Farm in York County. For a full list of protected properties, visit the conservancy’s website.