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A California-based chain of pizza restaurants plans to open a franchised location later this year on Main Street in New Town.
Blaze Pizza offers custom-built pizzas. Guests enter the restaurant and order toppings on an assembly line. The 11-inch pizza is then cooked in 180 seconds in an open-flame oven a company spokesman described as the “centerpiece of the restaurant.”
The new store is slated to open at 5134 Main St., which is currently a vacant spot near New Town Art Gallery. It is expected to open in the last quarter of 2015.
Josh Levitt, a Blaze Pizza spokesman, said the company likes the Williamsburg-area market because it is growing fast and includes families and college students. He said the restaurant should create 45 to 50 jobs.
The chain began in 2012 at the University of Irvine, California, and has since experienced rapid growth. There are 68 Blaze Pizza chains across the country, and a new restaurant is opening every five days.
Levitt said his company values community ties and the New Town location will feature an active fundraiser program that donates to local organizations. Groups interested in participating in the program can visit the restaurant once it is open to learn more.
In addition to pizzas, the restaurant offers salads, blood orange lemonade and s’more pies.
The New Town store will be the first Blaze Pizza in Virginia, according to a map of the company’s stores.