The Genuine Smithfield Ham Shoppe of Williamsburg has closed after Smithfield Hams decided it would be better off allocating its resources between the Peanut Shop of Williamsburg across the street and a new location in Smithfield.
The hams and other goods once sold at the now empty Williamsburg store are on sale at the recently built Taste of Smithfield, a ham and peanut shop featuring a café, said Bill Busching, the director of retail for Smithfield Specialty Foods Group. The Peanut Shop of Williamsburg, which is also owned by Smithfield Specialty Foods Group, will not be closing.
“The Peanut Shop will carry a selection of some of the same products that were carried at the Ham Shop,” Busching said. For the rest of the product line, customers can either go to the Smithfield store or order online by clicking here. You can also order anything in the catalog from the Peanut Shop of Williamsburg.
The manager of the Genuine Smithfield Ham Shoppe of Williamsburg has been transferred to the Smithfield location while the rest of the employees were transferred to the Peanut Shop of Williamsburg, so unlike many business closures, nobody has lost their job, Busching said.
Busching said the new Smithfield location is designed to be a flagship store to complement the nearby corporate headquarters of Smithfield Specialty Foods Group.
“Having the ability to build that building right in [Smithfield] where the corporate headquarters is located really made a lot more sense to be able to showcase all of the product lines and retail right there as opposed to having it across the river in Williamsburg,” Busching said.
A new tenant is in the process of being signed to assume the rest of the lease on the building, Busching said. He said he couldn’t reveal the identity of the tenant, though a deal should be forthcoming as there is little left to do. The new tenant has also worked out a deal to continue the lease with the building owner.
“The new location in Smithfield is by far an upgraded and outstanding facility in comparison,” Busching said. “It’s got a lot of bells and whistles. It’s a great spot to visit and have a sandwich and get a taste for the Smithfield products.”